Promotions Dashboard

The Promotions Dashboard provides store administrators with an intuitive analytics interface to monitor, compare, and analyze sales performance and revenue attribution driven by device-targeted promotional campaigns.

  1. Log in to the Magento Admin Panel.
  2. In the left navigation menu, click Smart Device Based Promotions.
  3. Select Promotions Dashboard.

Smart Device Promotions Dashboard

Key Performance Metrics

The dashboard visualizes revenue streams broken down by device type, enabling merchants to understand customer purchasing habits:

1. Sales via Mobile

  • Aggregates total gross revenue, transaction counts, and average order value generated by shoppers purchasing from smartphone and tablet mobile browsers.
  • Demonstrates the direct commercial impact of mobile-exclusive promotions, app-style discount incentives, and mobile banners.

2. Sales via Desktop

  • Aggregates sales volume completed by shoppers browsing from standard desktop and workstation browsers (Chrome, Firefox, Safari, Edge).
  • Helps measure the effectiveness of desktop-targeted promotional campaigns.

3. Sales via Unknown

  • Captures orders where the shopper's device user-agent string was absent, obfuscated, or masked by privacy proxies or headless bots.

Interactive Analytics Filters

Administrators can refine dashboard metrics using the built-in control bar:

  1. Select Month: Choose a specific calendar month from the dropdown menu to inspect seasonal spikes, holiday campaigns, or period-over-period sales growth.
  2. Device Type Filter:
    • All: Displays comprehensive comparative statistics across all device categories simultaneously.
    • Mobile: Filters dashboard graphs and metrics exclusively to mobile device order data.
    • Desktop: Isolates metrics exclusively to desktop browser transaction data.

Strategic Campaign Optimization

Merchants can use the Promotions Dashboard insights to drive actionable marketing strategies:

  • Targeted Budget Allocation: If the dashboard indicates higher conversion rates on mobile devices, allocate more promotional budget toward mobile-targeted cart discounts or push notifications.
  • A/B Testing Discount Thresholds: Test automatic discounts versus coupon codes across mobile and desktop customer segments and compare resulting monthly sales.
  • Cart Abandonment Reduction: If mobile sales lag behind desktop volume despite high traffic, implement a mobile-exclusive automatic discount rule to reduce friction during mobile checkout.